The swipe up function is reserved for the Insta elite. Unfortunately, swipe ups aren’t for all and sundry. What are the requirements to add Instagram swipe up links? Not only does the swipe up feature drive sales, you can now track click-through rates to determine which content fans most want to see. Viewers can either tap the arrow or swipe up to go directly to the link. Swooping in to save the day, Instagram’s swipe up function allows users to promote using links on Instagram Stories.ĭropping a killer promotion or a new YouTube video for your hungry fans? Link directly to specific content in a swipe up Instagram Story. Not only does this mean constantly switching bio links depending on your social media campaign, but performance tracking is a nightmare. Instead, Instagram app users can only put one link in their bios. You can’t put links in an Instagram post. This article will give you a complete walkthrough of what swipe up is and how you can start adding links to Instagram Stories to drive traffic to your website and products. However, there’s a few criteria to meet before you can add swipe up links to your Instagram Stories. Instagram swipe up now means you can link directly to your products. Historically, brands have only been able to link to their Instagram bio in a Story. The swipe up function is relatively new and solves the crippling “no links in Stories” problem for marketers. Stories account for nearly half of all content posted on the Instagram app.Īnd, for the longest time, Instagram marketers were like tigers in a cage - we could see the potential, but couldn’t truly capitalize on it.
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